Library Sharing: Reels & Snaps
Dear Tabitha,
You asked about photo and video sharing...
In Broad Strokes:
Photo and video sharing websites are another part of the social web. They are online databases used by individuals and groups alike. Photo sharing websites online do two main things: 1) they keep photos safe (as an online backup), keep them organized and findable (by using tags), and 2) make image and moving-image collections social ("like buttons," tags, and comment options...). Flicker, Vimeo and Snapchat are examples.
Exploring/ Examining: Thunder Bay Public Library
Thunder Bay Public Library (TBPL) is located in Thunder Bay, Ontario, Canada. They have several photo and video sharing accounts including Instagram, Pinterest and YouTube. They use the sharing accounts to advertise programs and services, to share photos of the library space, and for community engagement / entertainment. Facebook was used in a similar matter. Instagram and Youtube seemed to be newer and underused. They don't promote YouTube at all, but there is a TBPL channel with 3 videos. Maybe that's why. Although scant, they're useful: one history-esque and the other two "How to" instructional videos regarding the catalogue and library cards. I was particularly impressed with their Pinterest page and the use of "cross-posting" between Facebook and Pinterest. The 36 boards on Pinterest appear fairly organized and have relevant purposes. The imaging they used wasn't always consistent or visually appealing (weak graphic design), but I did get a feel for the region and the community that the TBPL serves: SouthWest Ontario / Canadian Shield / forest industry city / large Aboriginal population / wide-spread outdoors interest, and so on.
- clean up/organize the FB albums
- advertise the YouTube account (even with little content)
- cross-post across more platforms
- use a more consistent poster/image template for promoting events and general marketing.
- Also, make sure formatting fits the platform (no awkward cut-offs or image stretching).
- advertise the YouTube account (even with little content)
- cross-post across more platforms
- use a more consistent poster/image template for promoting events and general marketing.
- Also, make sure formatting fits the platform (no awkward cut-offs or image stretching).
Sincerely,
Chris
PS I'm having formatting issues today, so am sympathetic to those who are tasked to do the formatting on uncooperative platforms :(
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